REDUCING
S T O C K
THE FOUNDATION OF GREAT HOSPITALITY
SCROLL
THE GROUP
Stock isn't a rebrand. It's a recognition of what we've always been.
In a kitchen, stock is the foundation of everything great. You can't fake it. You can't rush it. You can't hide a bad one. It takes time, skill and care – and when it's right, everything built on top of it is better for it.
That's exactly what this group does. Built on quality. Built on care. Built to last.
WHAT MAKES US DIFFERENT
Most places settle for one. We don't compromise on any of them.
– 01
Hospitality with soul – not service by script.
We notice every sense, every detail, the moment something's off. It's not a process we follow. It's how our brains work. Guests are known, not processed. The warmth is real because the culture behind it is real.
– 02
Built from what we love.
Music, design, plants, independent culture – our venues are shaped by the founders' real interests, not a mood board or a chain fit-out. Everything is chosen by someone who could talk about it for hours.
– 03
Every brand is its own world.
The Plough doesn't feel like Deathrow doesn't feel like the Hare. No house style, no group template. Each venue is built from what it wants to be, not what the portfolio needs.
HOW WE WORK
The Stock Way
Not a rulebook. A set of beliefs we bring to every room, every plate, every interaction.
01
People First
Every decision starts with how it makes someone feel. We notice people, remember them and make them feel they matter – whether that's a guest, a teammate or a supplier.
02
Notice Everything
The glass that needs filling. The playlist that's wrong for the room. The new starter who's struggling. We see what others walk past – and we act on it.
03
Give More
Generosity isn't just what we serve – it's the extra minute, the genuine recommendation, the thing nobody asked for but everyone remembers.
04
Earn the Room
Respect isn't a rule, it's a practice. We speak to the kitchen like we speak to the table. We hold ourselves to the same standard we'd want as guests.
05
Love What You Do
Every pour. Every plate. Every greeting. When you care about your work, it shows – and when you stop caring, that shows too.
WHAT WE RUN
Different venues. Different characters.
One foundation.
Each venue is its own place – its own food, its own atmosphere, its own regulars. What connects them is how they're built, who builds them.
STOCK | THE PLOUGH
HARBORNE, BIRMINGHAM PUB & KITCHEN
STOCK | DEATHROW PIZZA
BIRMINGHAM PIZZA
STOCK | DEATHROW SANDWICH
BIRMINGHAM SANDWICHES
STOCK | THE HARE & HOUNDS
BIRMINGHAM PUB & FOOD
STOCK | CHEW CONSULTING
MIDLANDS HOSPITALITY CONSULTING
THE QUESTION BEHIND EVERYTHING
We ask ourselves one thing. How can I make someone's day a little bit better?